For over half a century, Thanh Binh Jeune has stood as a culinary landmark in Paris’s 5th arrondissement. Founded by Mr. and Mrs. Ngô Văn Nhân near Notre‑Dame amid a wave of Indochinese immigration, it later evolved into a retail outpost under the Mai Distribution umbrella at 18 Rue Lagrange . The store offers a vast array of fresh, frozen, and vacuum‑sealed products from Vietnam, Japan, Thailand and Korea, including biological rice and rice paper certified organic since 2005 .

Inside, the atmosphere combines tradition with clarity: well-organized aisles, clear labeling, vibrant displays. You’ll find fragrant glutinous rice, noodles, flavorful sauces, Asian snacks, tropical fruits like durian, vegetables, tofu, miso, and much more .

Beyond shopping, the store serves as a place of discovery. Multilingual staff offer cooking tips, pho recipes, and insights into Japanese, Vietnamese, and Thai dishes. Its clientele is diverse: home cooks, local Asian communities, restaurateurs, and curious tourists seeking genuine ingredients.

A standout moment is the yearly Tet Market at their Ivry‑sur‑Seine location—an event celebrating Vietnamese New Year, uniting communities with festive spirit and cultural sharing .

Fun fact: hailed as “Paris’s oldest Vietnamese grocery,” it is located just steps from the Foyer Vietnam, the historic heart of the city’s Vietnamese quarter .

Practical info: open Monday to Saturday from 9:30 AM to 7:30 PM, closed on Sundays . Easily reached via metro line 10 (Maubert‑Mutualité), Velib station, and public parking nearby. Payments accepted via card or cash .